Table of Contents

Project 1: Frontend Nurturing Behavior-Based Marketing Email

This project targets individuals who list one of four reasons as a barrier to signing up for a cybersecurity bootcamp. The goal is to generate leads who did not convert. The following email targeted individuals who listed self-doubt as the barrier and converted 44% of leads into intro course enrolments.

Subject Line: Surprise Yourself with What You Can Accomplish

Upper Line: Build your cyber knowledge

Header (graphic):

Say Goodbye to Your Inner Critic

and

Hello to Your Future in Cyber

Body:

Hi {FirstName},

You’re more ready than you think to launch a career in cybersecurity.

Your past experiences combined with the technical skills you’ll acquire during the [program], will help you thrive in cybersecurity.

No Tech Experience? No Problem

[Call Us to Start Today]

Cyber professionals tend to be curious, adaptable, and use their attention to detail to solve complex problems and protect our digital world.

You can join their ranks in less than a year with the [program], which is designed to transform you from a beginner into a thriving cybersecurity professional.

Learn More About Cybersecurity Jobs

[Read The Career Guide]

Gain the job-ready skills you need to jump-start a career in cybersecurity with the help of:

Seasoned Instructors	Student Support	Career Experts
Deep industry knowledgeIndividual guidanceQ&A sessionsMentoring opportunities	Exam retakes 1:1 sessions Additional study guides Keeping you accountable	Career coaching Resume writing LinkedIn optimization Job search assistance

Start By Taking Our Free Mini-Course

[Register Here]

Build your cyber knowledge and discover that you have what it takes to enter the cybersecurity sector.

Project 2: TikTok Ads

These videos are part of a marketing project to reframe the perceived high cost of our bootcamps by shifting the focus to the value and return on investment (ROI). Leveraging the financial mindset of April, during bonus distribution and tax return season, the goal is to inspire prospective students to see our bootcamps as an investment in their future that far exceeds the monetary cost.

This campaign resulted in a 33% reduced cost per enrolment compared to the previous year's Q4 campaign.

Project 3: Course Catalog Revamp

The goal of this project was to revamp and update a university course catalog used by admissions teams.

I was tasked with pitching a new design to stakeholders and writing all copy.

Project 4: New Program Landing Page

For this project, I was tasked with creating copy for a new bootcamp added to the ThriveDX line of products.

Project Summary

The Accelerated IT Bootcamp is a strategic subprogram of the Flex Impact Bootcamp. This 14-week, platform-based program is designed for those seeking a quicker entry into the tech industry, without commitment to longer cybersecurity programs. With no prior experience needed, students gain the skills for junior positions in the IT world in just 3.5 months.

Key Messages

Fast-Track Your IT Career in 14 Weeks
- Emphasize its focus on providing faster entry into IT careers and is a time-efficient solution for comprehensive IT and infrastructure training.
- Focused and time-efficient. Ideal for busy individuals seeking a career shift.
- Convenient and accessible format.
Get Job-Ready with Comprehensive IT Training
- Prepares students for junior IT positions in just 14 weeks.
IT-focused messaging.
- Focus on IT and infrastructure skills.
- Affordable - some students mentioned a cheaper price point
- The Accelerated IT Bootcamp aligns with the NICE framework so that its curriculum can prepare you with a foundational level of IT knowledge.